In today’s digital age, businesses seek innovative ways to improve their user experience and engage with customers. Progressive web apps (PWAs) offer a new solution that allows businesses to provide a mobile-like user experience without the need to download an app. They are an innovative technology that has been gaining popularity among businesses. They are web-based applications that offer a mobile-like user experience without the need to download an app from an app store. Moreover, they have several benefits for businesses, including improved user experience, increased engagement, and increased conversions. Let us explore the benefits of progressive web apps for your business in more detail.
- According to Simicart, PWA sites load in 2.75s on average.
- Simicart also states Pages load two to four times faster with PWA.
- In accordance with Beezer, Progressive web apps register 50% higher customer engagement
Before beginning with the benefits, let us have a look at some examples of progressive web apps (PWAs) in web development:
Twitter Lite is a web-based version of the popular social media platform, Twitter. It is designed to work efficiently on slower internet connections and low-end devices. It loads quickly and uses less data, making it an ideal option for people who live in areas with poor internet connectivity. It also offers many of the same features as the regular Twitter app, including the ability to tweet, retweet, and follow other users. It is available in several languages and can be accessed through any web browser.
- According to Statista, Twitter finds popularity amongst those aged 25 to 34 years, with this age group accounting for 38.5 per cent of the social platform’s worldwide user base in 2021.
Starbucks is a global coffeehouse chain that is known for its high-quality coffee and cozy atmosphere. Starbucks has since grown to become one of the largest coffee chains in the world, with over 32,000 locations across the globe. In addition to coffee, Starbucks offers a variety of other beverages and food items, including tea, pastries, sandwiches, and more. Numerous Starbucks locations also offer free Wi-Fi, which makes it a popular spot for people to work or study.
- Starbucks was founded in 1971 in Seattle, Washington, and has since expanded to over 33,000 stores in 83 countries worldwide.
Flipkart is an Indian e-commerce company initially started as an online bookstore, but it has since expanded to offer a wide range of products, including electronics, clothing, and home appliances. Flipkart is known for its user-friendly interface, fast delivery times, and excellent customer service. The company also offers a variety of payment options, including cash on delivery, credit card, and debit card.
- Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal and is headquartered in Bangalore, India.
Trivago is a hotel search engine that allows users to compare prices and book hotel rooms from various online travel agencies and hotel chains. Trivago searches over 400 booking websites and provides users with a list of available hotels, along with their prices and ratings. The website also offers filters to help users find hotels that meet their specific needs and preferences, such as location, amenities, and price range. Trivago is available in multiple languages and can be accessed through any web browser.
- Trivago was initiated in 2005 and is headquartered in Dusseldorf, Germany. The company operates in over 190 countries and has more than 5 million hotel listings on its platform.
Pinterest is a social media platform that allows users to discover, save, and share images and videos on various topics, including fashion, food, home decor, and more. Users can create their own boards and save images and videos from other users’ boards to their own. The platform is popular among users who are looking for inspiration and ideas for their hobbies, interests, and projects.
- Pinterest was founded in 2010 and is the 15th most-used social media platform.
Uber is a ride-sharing company that allows users to request rides from drivers using a mobile app. The app uses GPS technology to connect riders with the nearest available driver. Users can choose from several ride options, including UberX, UberPool, and Uber Black, depending on their needs and preferences. Uber is available in over 600 cities worldwide and has become a popular alternative to traditional taxi services. In addition to ride-sharing, Uber also offers food delivery and package delivery services through its Uber Eats and Uber Connect platforms.
- Uber was founded in March 2009 and is headquartered in San Francisco, California.
These are just a few examples of PWAs, and many other companies have created their own progressive web apps to improve the user experience on mobile devices.
Benefits Of Progressive Web Apps
Improved User Experience
PWAs are designed to provide a mobile-like user experience without the need to download an app. This means that users can access your web app quickly and easily, without having to go through the app store installation process. PWAs are also designed to work offline, so users can continue to use your app even when they don’t have an internet connection. This is particularly useful for businesses that rely on location-based services or have users in areas with poor connectivity.
Fast and Responsive
In addition to the offline capabilities, PWAs are also designed to be fast and responsive. This means that users can interact with your app quickly and easily, without having to wait for pages to load. This improved user experience can lead to increased engagement and customer loyalty, as users are more likely to return to your app if they have a positive experience.
Another key benefit of PWAs is that they help businesses in increasing user engagement. PWAs can be installed on a user’s home screen, equally as a native app. This means that users can access your app with a single tap, rather than having to navigate to your website. This can lead to an increased usage of your app, as users are more likely to open an app that is easily accessible.
Come Up with Push Notifications
Along with the ease of access, PWAs also offer push notifications. These notifications can be sent to users even when they are not actively using your app. This can help to increase engagement by reminding users to return to your app and providing them with relevant information or offers.
PWAs can also help businesses increase conversions, such as sales or sign-ups. PWAs are designed to be fast and responsive, which can help to reduce bounce rates and increase conversions. Furthermore, PWAs can be designed to work offline, which means that users can continue to use your app even when they don’t have an internet connection. This can help to reduce barriers to conversion, as users can complete transactions even when they are not connected to the internet.
Personalized User Experience
Over and above the technical benefits, PWAs also offer businesses the ability to personalize the user experience. They can be designed to provide personalized content and offers based on a user’s browsing history or location. This can help to increase the relevance of your content, which can lead to increased conversions.
PWAs are cost-effective. Developing a native app can be expensive, particularly if you need to develop apps for multiple platforms. PWAs are web-based, which means that they can be developed once and deployed across multiple platforms. This can help to reduce development costs and ensure that your app is accessible to a wider audience.
PWAs generally have lower maintenance costs in comparison to native apps. PWAs are web-based, which means that updates can be deployed instantly. This can help to ensure that your app is always up-to-date and that users have access to the latest features and content.
Additionally, PWAs offer businesses SEO benefits. Its fast and responsive feature helps businesses to improve their website’s ranking in search engine results pages (SERPs). Moreover, PWAs are designed to be mobile-friendly, which can help to improve your website’s ranking in mobile search results. PWAs also offer businesses the ability to use push notifications to drive traffic.
In conclusion, progressive web apps offer several benefits for businesses, and partnering with a reputable web development company can help you leverage this technology to improve your online presence. From improved user experience to increased conversions, PWAs are an excellent solution for businesses looking to engage with customers and stay ahead of the competition. With their cost-effective and SEO benefits, PWAs are a compelling option for businesses looking to improve their online presence. As the use of mobile devices continues to grow, progressive web apps offer an excellent opportunity for businesses to meet the needs of their customers and stay ahead of the competition.